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The Yeezy 700 and Their Impact on Streetwear Fashion Trends in 2024
Few sneaker releases in the last decade have caused as much buzz as the Yeezy 700. Designed by Kanye West and released under adidas’s Yeezy label, the Yeezy 700 redefined the boundaries of sneaker fashion. In 2024, its influence has only grown, shaping not just what people wear on their feet, but also the broader direction of streetwear culture. From bold silhouettes to the blending of luxury and casual styles, the Yeezy 700 is at the heart of a new era in fashion. This article explores how the Yeezy 700 continues to reshape streetwear trends in 2024, the factors behind its enduring appeal, and what its popularity tells us about today’s style landscape.
The Yeezy 700: A Brief History and Evolution
Launched in 2017, the Yeezy 700 made an immediate impact with its distinctive “chunky” or “dad shoe” design. The original Wave Runner colorway, with its grey, black, teal, and orange palette, stood out amidst a sneaker market dominated by minimalist and retro-inspired designs. In 2018, Kanye West’s partnership with adidas brought wider releases and new colorways, cementing the Yeezy 700’s status as a must-have shoe.
Since then, the Yeezy 700 line has expanded with several iterations, including the 700 V2, V3, and MNVN models. By 2024, the sneaker had seen over 25 unique colorways and multiple limited-edition collaborations. According to StockX, a leading sneaker resale platform, the average resale price for a Yeezy 700 Wave Runner in 2024 is $420, a 43% increase from its original retail price of $300. This enduring demand speaks to the sneaker’s lasting appeal.
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Setting New Streetwear Aesthetics in 2024
The Yeezy 700 has played a key role in shifting streetwear aesthetics. Its design broke away from the slim silhouettes of classic sneakers like the Nike Air Force 1 or adidas Stan Smith. Instead, the Yeezy 700 embraced exaggerated midsoles, layered materials, and bold color blocking. In 2024, these design elements are now common across many brands, from luxury labels to mainstream sportswear.
This influence can be seen in the rise of “maximalist” sneakers. According to a 2024 report by WGSN, a global trend forecasting agency, chunky sneakers account for 36% of new sneaker releases—a jump from just 18% in 2019. Brands such as Balenciaga, New Balance, and Puma have all introduced their own versions of oversized sneakers, often drawing direct comparisons to the Yeezy 700.
The impact goes beyond footwear. The “chunky” aesthetic is now mirrored in oversized hoodies, cargo pants, and puffer jackets that dominate streetwear collections. The Yeezy 700’s palette has also influenced color trends, with earthy tones and vibrant pops becoming a staple in 2024’s streetwear scene.
Yeezy 700 and the Democratization of High Fashion
One of the most significant impacts of the Yeezy 700 is its role in democratizing high fashion. Historically, luxury streetwear was limited to those with access or connections. The Yeezy 700 changed that by offering high-concept design at a (relatively) accessible price. Its retail price of $300, while not cheap, is far lower than luxury sneakers from brands like Balenciaga or Gucci, which often retail for $800 or more.
In 2024, this democratization has deepened. Collaborations between the Yeezy brand and retailers such as Foot Locker, JD Sports, and even online exclusives have made it easier for more people to access the sneaker. According to adidas, global Yeezy 700 sales rose by 17% in 2023, with significant growth in emerging markets like Southeast Asia and Eastern Europe.
The Yeezy 700’s approach to accessible high fashion has inspired other brands to follow suit. Capsule collections that blend exclusivity with affordability have become common, blurring the lines between streetwear and luxury. This shift has led to what fashion analysts term “inclusive exclusivity”—products that feel special but are not completely out of reach.
The Rise of Sneaker Culture: Resale, Hype, and Community
The Yeezy 700 is not just a shoe—it’s a cultural phenomenon. Its popularity has fueled the growth of a robust sneaker resale market. In 2024, platforms like StockX, GOAT, and eBay Sneakers report that Yeezy 700 models are among the top five most resold sneakers globally. Data from StockX shows that over 70,000 pairs of Yeezy 700s were resold in 2023 alone.
This resale ecosystem has shifted the way streetwear fans buy and think about sneakers. For many, copping a pair of Yeezy 700s is about more than just style—it’s an investment. Limited releases and “shock drops” create hype and community buzz, as fans trade tips and celebrate wins (or lament losses) together online.
Social media platforms like Instagram and TikTok amplify this effect. In 2024, the hashtag #Yeezy700 has over 4 million posts on Instagram alone, showcasing everything from unboxings to creative styling ideas. Influencers and celebrity endorsements continue to drive trends, but grassroots communities—sneaker forums, local meetups, and online groups—are now just as important in setting the tone for what’s hot.
Comparing the Yeezy 700 to Other Influential Sneakers in 2024
It’s impossible to discuss the Yeezy 700’s impact without comparing it to other powerhouse sneakers shaping streetwear in 2024. The table below highlights key differences and similarities between the Yeezy 700 and three other influential sneakers: the Nike Dunk Low, New Balance 550, and Balenciaga Triple S.
| Sneaker | Release Year | Average 2024 Resale Price | Design Features | Streetwear Influence |
|---|---|---|---|---|
| Yeezy 700 | 2017 | $420 | Chunky sole, layered suede/mesh, bold colors | Led "dad shoe" trend, maximalist looks, accessible luxury |
| Nike Dunk Low | 1985 (retro revivals) | $300 | Low-top, retro styling, wide color variety | Retro revival, skate and streetwear crossover |
| New Balance 550 | 1989 (retro revivals) | $250 | Basketball-inspired, leather, clean lines | Vintage athletic trend, normcore aesthetics |
| Balenciaga Triple S | 2017 | $950 | Exaggerated sole, luxury branding, heavy weight | Pushed luxury sneaker market, high-fashion statement |
This comparison shows that while the Yeezy 700 shares some traits with luxury and retro styles, its unique blend of design, price, and accessibility sets it apart. It bridges the gap between high fashion and everyday wear more effectively than most competitors.
How the Yeezy 700 is Shaping Gender-Neutral Streetwear
Another major trend in 2024 is the rise of gender-neutral fashion, and the Yeezy 700 is a centerpiece of this movement. Unlike many sneakers historically marketed with distinct “men’s” and “women’s” versions, the Yeezy 700 is largely unisex in both sizing and design. According to a 2024 survey by Hypebeast, 54% of Yeezy 700 buyers identify as female or non-binary, reflecting its broad appeal.
Fashion brands are increasingly adopting gender-neutral sizing and marketing, and the Yeezy 700’s success demonstrates the demand for inclusive products. Its versatile colorways—ranging from classic neutrals to vibrant neons—make it easy to style in a variety of ways regardless of gender identity.
This approach aligns with a wider shift in streetwear towards inclusivity. Runway shows and street style photography in 2024 frequently showcase the Yeezy 700 paired with skirts, dresses, suits, and cargos alike. By transcending traditional gender boundaries, the Yeezy 700 has become a symbol of modern, progressive streetwear.
Sustainability and the Yeezy 700: A New Focus for 2024
The fashion industry faces increasing scrutiny over its environmental impact, and sneaker production is no exception. In 2024, adidas and the Yeezy brand have taken steps to address sustainability concerns. The Yeezy 700 is now produced with a higher percentage of recycled materials—adidas reports that 35% of the materials used in recent releases are recycled or sustainably sourced, up from just 12% in 2021.
This shift reflects broader consumer trends. According to a 2023 Statista survey, 62% of Gen Z shoppers consider sustainability when purchasing sneakers. Yeezy’s move towards eco-friendly production has been well-received, with several releases selling out within hours, despite a higher price tag for “green” editions.
Sustainability efforts also extend to packaging and logistics, with adidas aiming to reduce carbon emissions by 30% across its supply chain by 2025. The Yeezy 700’s embrace of sustainable practices has set a benchmark for other streetwear brands, showing that style and responsibility can go hand in hand.
Final Thoughts: The Yeezy 700’s Lasting Impact on Streetwear Fashion in 2024
The Yeezy 700’s journey from a polarizing newcomer to a cultural mainstay is a testament to its visionary design and cultural resonance. In 2024, it remains at the forefront of streetwear, shaping everything from sneaker aesthetics to gender norms and sustainability standards. Its influence is visible not only in what people wear, but also in how they shop, engage with brands, and express their identities.
As streetwear continues to evolve, the Yeezy 700 stands as a symbol of innovation, inclusivity, and the ever-blurring lines between luxury and accessibility. Whether you’re a sneakerhead, a fashion enthusiast, or simply someone who appreciates bold design, the Yeezy 700’s impact on 2024’s streetwear landscape is impossible to ignore.
