The Yeezy 700 as an Investment: Which Models Retain Their Value?
The world of sneaker collecting has evolved far beyond casual fashion and into a realm where shoes are treated as valuable assets. Among the most talked-about silhouettes in this market is the Yeezy 700, a chunky sneaker first launched by Adidas and Kanye West in 2017. With its bold design, limited releases, and cultural cachet, the Yeezy 700 has become a coveted item for collectors and investors alike. But not every Yeezy 700 holds its value equally. If you're considering diving into sneaker investments or simply want to know which Yeezy 700s are best for your portfolio, this guide unpacks the essential data, trends, and facts to help you make informed decisions.
Understanding the Sneaker Investment Market
Sneaker resale has grown into a multi-billion dollar industry. According to Cowen Equity Research, the global sneaker resale market was valued at $6 billion in 2023, with projections to reach $30 billion by 2030. Yeezy sneakers, especially the 700 series, have been at the forefront of this boom.
Why do sneakers like the Yeezy 700 appreciate in value? The answer lies in several factors:
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- Limited supply: Most Yeezy 700 releases are restricted in quantity, creating scarcity.
- Hype and demand: Collaborations with celebrities like Kanye West fuel demand.
- Cultural relevance: Yeezys are often worn by influencers and celebrities, increasing desirability.
- Unique design: The Yeezy 700’s chunky “dad shoe” aesthetic was groundbreaking at launch, attracting both fashionistas and collectors.
Not all Yeezy 700s, however, are created equal in terms of investment potential. Some models skyrocket in price, while others stagnate or even decline. Let’s look at the specifics.
Yeezy 700 Models: A Brief Overview
The Yeezy 700 line encompasses several iterations and colorways. The key models include:
- Yeezy Boost 700 (often referred to as the “Wave Runner” and subsequent colorways) - Yeezy 700 V2 (second iteration with updated upper design) - Yeezy 700 V3 (no Boost cushioning, more futuristic look) - Yeezy 700 MNVN (nylon upper, bold “700” graphics)Each variant has its own release history and hype factor. For example, the original “Wave Runner” released in 2017 was met with skepticism initially but is now considered a grail among collectors, with resale prices reflecting its status.
Which Yeezy 700 Models Retain Value Best?
If you’re looking for Yeezy 700s as an investment, historical resale data offers the clearest guidance. Let’s break down the top-performing models and colorways:
1. Yeezy Boost 700 "Wave Runner" (OG 2017 and Restocks) - Retail Price: $300 - Average Resale Price (2024): $500–$700 - The “Wave Runner” remains the flagship 700, with even restock pairs consistently selling above retail. 2. Yeezy 700 V2 "Static" - Retail Price: $300 - Average Resale Price: $350–$500 - Praised for its versatility and clean design, the "Static" is a favorite among both wearers and resellers. 3. Yeezy 700 V3 "Azael" - Retail Price: $200 - Average Resale Price: $300–$400 - As the V3’s debut colorway, the "Azael" stands out for its unique look and lower retail price, making the resale margin attractive. 4. Yeezy 700 MNVN "Triple Black" - Retail Price: $220 - Average Resale Price: $250–$320 - While not as hyped as the original 700s, the "Triple Black" remains steady, with limited releases supporting its value.On the other hand, more widely released or less hyped colorways often resell at or below retail—models like the Yeezy 700 “Analog” or “Utility Black” have shown moderate appreciation at best.
Data Overview: Resale Value Comparison of Top Yeezy 700 Models
The following table highlights the retail and average resale prices (as of early 2024) for key Yeezy 700 models, illustrating which pairs have held or increased their value over time.
| Model | Colorway | Retail Price (USD) | Resale Price (USD, Avg. 2024) | Value Retention (%) |
|---|---|---|---|---|
| Yeezy Boost 700 | Wave Runner (OG) | $300 | $600 | 200% |
| Yeezy 700 V2 | Static | $300 | $450 | 150% |
| Yeezy 700 V3 | Azael | $200 | $350 | 175% |
| Yeezy 700 MNVN | Triple Black | $220 | $285 | 129% |
| Yeezy 700 | Analog | $300 | $280 | 93% |
| Yeezy 700 | Utility Black | $300 | $320 | 107% |
As the table shows, the “Wave Runner,” “Static,” and “Azael” have proven to be the most resilient investments, with value retention well above 100%.
What Drives the Value of Yeezy 700 Models?
Several factors contribute to whether a Yeezy 700 model becomes a strong investment:
Limited Production Runs: The most valuable Yeezy 700s are often initial releases or particularly rare restocks. For instance, the original “Wave Runner” drop had limited pairs, and even subsequent restocks couldn’t fully meet demand.
First-of-its-Kind Status: “First” versions of each Yeezy 700 iteration (e.g., the OG “Wave Runner” for the original, “Static” for the V2, “Azael” for the V3) tend to retain value best. Collectors prize these as milestones in the Yeezy timeline.
Colorway Popularity: Neutral, versatile colorways like grey, black, and white are easier to style and generally more desirable. Loud or unconventional colorways may have niche appeal but are riskier investments.
Cultural and Celebrity Endorsement: When a model is worn by influencers, athletes, or musicians, its value often spikes. The Yeezy 700 “Wave Runner,” for example, gained significant attention from being seen on Kanye West and other celebrities.
Market Sentiment and Hype: Social media buzz, sneaker blogs, and demand on resale platforms like StockX and GOAT play a direct role in price fluctuation. In 2021, the Yeezy 700 “Sun” saw a 40% price jump within a month of its release, fueled by positive early reviews and limited stock.
Potential Risks and Rewards of Investing in Yeezy 700s
Like any investment, sneakers carry risks. While some Yeezy 700s have doubled in value, others have barely broken even or even lost value due to overproduction, changing trends, or shifting consumer interest.
Here are some factors to weigh:
- Market Volatility: Sneaker prices can rise or fall quickly based on news, restocks, or shifts in cultural trends. - Condition Matters: “Deadstock” or unworn pairs command the highest prices. Any signs of wear can dramatically reduce resale value. - Storage and Maintenance: Sneakers must be stored properly to prevent yellowing, creasing, or material breakdown, which can impact value. - Platform Fees: Selling on StockX, GOAT, or eBay involves transaction and shipping fees, which reduce net profits.That said, the upside is clear for the right pairs: the Yeezy 700 “Wave Runner” appreciated by over 100% since its debut, with some sizes fetching over $700 in mint condition in 2024.
Tips for Maximizing Your Yeezy 700 Investment
If you’re ready to invest in Yeezy 700s, consider these proven strategies:
- Focus on Key Models and Colorways: Stick to OG releases, first iterations, and universally appealing colorways. - Buy Early: Securing pairs at or near retail during release windows ensures maximum potential upside. - Keep Shoes Deadstock: Store sneakers in a cool, dry environment and avoid wearing them if your goal is investment. - Monitor the Market: Use platforms like StockX, GOAT, and sneaker news outlets to track trends, restock rumors, and price movements. - Diversify: While Yeezy 700s are strong performers, consider diversifying your sneaker portfolio with other sought-after models for balance.For example, a collector who purchased the Yeezy 700 V3 “Azael” at retail ($200) in 2019 and held onto it in deadstock condition could now sell for $350 or more—a 75% return in less than five years.
Final Thoughts: Are Yeezy 700s a Good Investment?
The Yeezy 700 line stands out in the sneaker investment market for its combination of cultural status, design innovation, and strong value retention. Models like the “Wave Runner,” “Static,” and “Azael” have proven their worth, consistently fetching prices well above retail. However, as with any collectible market, success depends on timing, knowledge, and a bit of luck.
If you’re looking for an accessible way to invest in a pop culture phenomenon, the right Yeezy 700 can be a smart asset. Focus on the most sought-after models, buy at retail when possible, and store your pairs carefully to maximize your return. The Yeezy 700 is more than just a sneaker—it's a modern investment with proven results.
