The Yeezy 700 as an Investment: How and Why to Include Them in Your Collection
Few items in the world of modern sneakers have captured the attention of collectors and investors quite like the Yeezy 700. Originally launched in 2017, the Yeezy 700 line—created by Kanye West in collaboration with adidas—has grown far beyond its initial hype, evolving into a legitimate asset class for sneaker enthusiasts. But what makes the Yeezy 700 such a compelling investment, and how can you strategically include these sneakers in your personal collection? Read on to discover why the Yeezy 700 deserves a place in your portfolio, how to spot valuable pairs, and the best practices for maximizing your return.
The Rise of Sneaker Investment and the Yeezy 700’s Place
Over the past decade, sneakers have transitioned from streetwear staples to coveted collectibles. According to Cowen Equity Research, the global sneaker resale market was valued at over $6 billion in 2023, with projections to surpass $30 billion by 2030. The Yeezy 700 stands at the forefront of this trend, thanks to its unique design, limited releases, and the cultural cachet of Kanye West.
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Unlike many mainstream sneakers, the Yeezy 700 has consistently maintained high demand due to its scarcity. Early releases like the Yeezy Boost 700 “Wave Runner” sold out instantly and continue to fetch prices well above retail. This combination of exclusivity and enduring popularity makes the Yeezy 700 a standout choice for anyone looking to diversify their investment portfolio beyond stocks and bonds.
Why the Yeezy 700 Holds Value: Key Factors to Consider
What sets the Yeezy 700 apart from other sneakers in terms of investment potential? Several factors play a role in its enduring value:
1. Limited Releases: adidas and Kanye West have strategically released Yeezy 700 colorways in small batches. For example, the 2017 “Wave Runner” had an initial release of under 40,000 pairs, driving up scarcity and subsequent resale prices. 2. Cultural Impact: The Yeezy brand is not just about shoes—it’s a pop culture phenomenon. Celebrity endorsements, music tie-ins, and viral moments have cemented the Yeezy 700’s reputation and desirability. 3. Design Innovation: The chunky, retro-futuristic look of the Yeezy 700 was ahead of its time, setting trends that influenced the entire sneaker industry. Its distinctive silhouette and premium materials attract both fashion-forward buyers and collectors. 4. Brand Stability: Despite Kanye West’s controversial moments, the Yeezy brand has remained relatively resilient. Even adidas’s 2023 decision to halt new Yeezy releases has only increased the scarcity and value of existing pairs.How to Identify Investment-Worthy Yeezy 700s
Not every Yeezy 700 is created equal when it comes to investment value. Here’s what you should look for when choosing pairs to add to your collection:
- $1: Early releases, such as the OG “Wave Runner” (2017) or “Mauve” (2018), tend to retain and grow in value more than later iterations. - $1: Pairs associated with exclusive drops, pop-ups, or collaborations often see the highest appreciation. A prime example is the Yeezy 700 V3 “Azael,” which saw a 250% price increase in its first year post-release. - $1: For investment purposes, deadstock (brand-new, unworn) pairs with original packaging, tags, and accessories are essential. A pair in pristine condition can fetch up to 40% more than a used pair on the resale market. - $1: Certain sizes, particularly US men’s 8-10, are more sought after and command higher prices, reflecting broader demand within the sneaker community.Below is a comparison table highlighting the resale growth of select Yeezy 700 models from their retail release to present:
| Model | Retail Price (USD) | 2024 Average Resale Price (USD) | Percentage Increase |
|---|---|---|---|
| Yeezy 700 "Wave Runner" | $300 | $700 | 133% |
| Yeezy 700 "Mauve" | $300 | $420 | 40% |
| Yeezy 700 V3 "Azael" | $200 | $500 | 150% |
Strategies for Investing in Yeezy 700s
If you’re considering the Yeezy 700 as an investment, a thoughtful approach can make all the difference. Here are some proven strategies:
- $1: The best way to maximize returns is to buy at retail during a drop. This often requires entering raffles, monitoring release calendars, and leveraging bots or proxies. - $1: Use sneaker marketplaces like StockX, GOAT, or Klekt to track price movements. Some colorways see sudden spikes after initial slow appreciation, often due to influencer exposure or news events. - $1: Don’t put all your eggs in one basket. Combine Yeezy 700s with other high-performing models like the Yeezy 350 V2 or Nike Air Jordan 1 to balance risk and reward. - $1: While some investors “flip” sneakers for quick profits, holding onto rare Yeezy 700s for 2-3 years can yield higher returns. For example, the “Wave Runner” doubled in value only after two years of scarcity. - $1: Counterfeit Yeezys are rampant. Always use reputable platforms with authentication services or consult independent experts before purchasing for investment.Risks and Rewards: What to Expect from Yeezy 700 Investments
Like any investment, putting your money into Yeezy 700 sneakers involves balancing potential gains with inherent risks.
$1 - $1: As shown in the table above, certain Yeezy 700s have more than doubled in value since their release. - $1: The sneaker resale ecosystem is active and global; you can typically resell your Yeezy 700s on multiple platforms within days. - $1: Unlike stocks or crypto, you have a physical item which can be worn, displayed, or held as a status symbol. $1 - $1: Sneaker values can fluctuate based on trends, celebrity news, or sudden restocks. In 2022, a surprise restock of the “Mauve” temporarily dropped prices by 20%. - $1: Even minor wear or loss of packaging can significantly reduce value. - $1: Some colorways or sizes may be harder to sell, especially in less popular markets. - $1: The influx of fakes makes authentication essential.Understanding these factors—and keeping abreast of sneaker culture—will help you navigate the Yeezy 700 investment landscape more effectively.
Building a Collection: Practical Steps to Start Investing in Yeezy 700s
Ready to add Yeezy 700s to your investment portfolio? Here’s a step-by-step guide to getting started:
1. $1: Immerse yourself in sneaker news, release calendars, and market data. Platforms like Sneaker News, Hypebeast, and StockX provide up-to-date information. 2. $1: Set a clear budget for your sneaker investments. Remember, the average retail price for a new Yeezy 700 is $200–$300, but resale prices can climb quickly. 3. $1: Use trusted resale platforms with built-in authentication, such as StockX or GOAT. If buying in-person, request receipts and proof of purchase. 4. $1: Keep all original packaging, tags, and accessories. Document the condition with photos upon purchase. 5. $1: Store your collection in a cool, dry place away from direct sunlight. Use silica gel packs to prevent moisture damage. 6. $1: If your collection grows in value, consider insuring it as you would other valuable assets.By taking these practical steps, you can build a Yeezy 700 collection that not only brings personal satisfaction but also offers genuine investment potential.
Final Thoughts: Why the Yeezy 700 Belongs in Your Investment Collection
The Yeezy 700 is more than a fashion statement; it’s a versatile asset in the modern collector’s portfolio. With the right approach, these sneakers offer the potential for strong financial returns, cultural relevance, and the satisfaction of owning a piece of sneaker history. As the resale market continues to grow and Yeezy 700s become increasingly scarce, now may be the ideal time to secure your place in the sneaker investment world.
Whether you’re a seasoned collector or new to sneaker investments, the Yeezy 700 stands out for its innovation, exclusivity, and proven track record of appreciation. By understanding market dynamics, focusing on high-value releases, and practicing smart storage and authentication, you can make the most of this exciting investment opportunity.
