Yeezy 700 Sneakers: How They Became a Pop Culture Phenomenon

The Yeezy 700 sneaker has become one of the most influential and recognizable footwear silhouettes in the modern era, thanks in large part to its deep roots in pop culture. It’s not just a sneaker; it’s a statement, a status symbol, and a canvas for creative expression. As the Yeezy 700 continues to dominate both social media feeds and city sidewalks, it’s clear that its popularity is about more than just innovative design—it’s a reflection of the evolving relationship between fashion, music, and celebrity culture. In this article, we’ll explore how the Yeezy 700 became a pop culture phenomenon, the factors driving its enduring appeal, and what its rise says about the intersection of sneakers and society.

The Origin: Yeezy 700's Entry into the Cultural Conversation

When Adidas and Kanye West unveiled the Yeezy 700 "Wave Runner" in 2017, the sneaker world was taken by storm. The design, a departure from minimalism, featured a chunky silhouette, layered suede and mesh panels, and vibrant color blocking. At first, reactions were mixed—some sneaker enthusiasts were skeptical of its unconventional look. However, the shoe quickly gained momentum, largely due to Kanye West’s cultural clout and the Yeezy brand’s reputation for boundary-pushing designs.

The initial release was limited to just 10,000 pairs, creating a sense of scarcity and exclusivity. Within days, resale prices soared to over $1,000, more than triple the original retail price of $300. According to StockX, the Yeezy 700 "Wave Runner" remains one of the platform’s top-selling Yeezy models, with over 50,000 resales tracked as of 2024.

This meteoric rise wasn’t just about aesthetics—it marked the Yeezy 700's entry into pop culture, setting a precedent for sneakers as coveted collectibles and symbols of social status.

Celebrity Endorsement and Social Media Influence

A major factor in the Yeezy 700’s popularity lies in its adoption by celebrities and influencers across various industries. Kanye West, the mastermind behind Yeezy, used his own platform to showcase the sneaker, wearing it during performances, public appearances, and even in music videos. The visibility didn’t stop with West; artists like Travis Scott, Pharrell Williams, and A$AP Rocky were spotted rocking the Yeezy 700, amplifying its desirability.

Social media platforms, especially Instagram and Twitter, played a crucial role in accelerating the sneaker’s fame. The hashtag #Yeezy700 has amassed over 500,000 posts, featuring everyone from streetwear enthusiasts to global superstars. Fashion-forward celebrities such as Kim Kardashian and Gigi Hadid have also been photographed in Yeezy 700s, bridging the gap between high fashion and streetwear.

The rapid dissemination of Yeezy 700 content online transformed the sneaker from a cult favorite into a mainstream sensation. According to a 2023 survey by Sneaker News, 68% of respondents cited celebrity influence as a primary reason for their interest in Yeezy sneakers.

Yeezy 700 in Music, Movies, and Art

Beyond fashion and social media, the Yeezy 700 has appeared in a variety of pop culture settings. The sneaker has made cameos in music videos, television shows, and even art installations. For example, Kanye West’s own music videos—such as "I Love It" and "Closed on Sunday"—feature the Yeezy 700, reinforcing its association with the artist’s creative output.

In the world of film and television, characters in shows like "Euphoria" and "Atlanta" have been seen wearing Yeezy 700s, showcasing the sneaker’s appeal to both younger and more mature audiences. The sneaker’s unique design has inspired visual artists, leading to collaborations and gallery installations that blur the line between footwear and fine art.

The Yeezy 700’s presence in these mediums highlights its versatility and its ability to transcend the confines of traditional sneaker culture, embedding itself in the broader fabric of pop culture.

Fashion Impact: The "Dad Shoe" Trend and Mainstream Adoption

One of the most significant contributions of the Yeezy 700 to pop culture is its role in popularizing the so-called "dad shoe" trend. The chunky, retro-inspired silhouette—once considered unfashionable—became a must-have item nearly overnight. Designers and competing brands quickly took note, releasing their own takes on the trend. Brands like Balenciaga, Fila, and Nike followed suit, each introducing their version of the oversized sneaker.

The Yeezy 700’s influence extended to high-end runways and mainstream retailers alike. In 2019, sales of chunky sneakers increased by 45% globally, according to research firm NPD Group. The mainstream adoption of the "dad shoe" aesthetic can be traced directly to the Yeezy 700’s bold design, which, combined with the Yeezy brand’s cachet, shifted public perceptions of what sneakers could look like.

This impact is evident in the diversity of people wearing Yeezy 700s today—from fashion editors to high school students, and from hip-hop stars to professional athletes.

Comparing the Yeezy 700 with Other Iconic Pop Culture Sneakers

To appreciate the Yeezy 700’s unique position in pop culture, it’s helpful to compare it with other legendary sneakers that have made a similar impact. Below is a table highlighting some key differences and similarities between the Yeezy 700, Nike Air Jordan 1, and Balenciaga Triple S—three models that have each left their mark in distinct ways.

As seen in the table, the Yeezy 700 stands alongside other icons thanks to its crossover appeal, high resale value, and cultural relevance. While the Air Jordan 1 may have deeper historical roots, and the Balenciaga Triple S a stronger luxury association, the Yeezy 700 uniquely bridges the worlds of streetwear, art, and celebrity.

The Resale Economy and Hype Culture

The Yeezy 700’s scarcity and desirability have fueled a thriving resale market, with some colorways fetching prices several times higher than their retail value. Platforms like StockX, GOAT, and eBay have reported consistent demand for the Yeezy 700, with tens of thousands of pairs changing hands annually.

In 2022, the global sneaker resale market was valued at over $6 billion, according to Cowen & Co., with Yeezy models accounting for 15% of all high-value sneaker transactions. The Yeezy 700, in particular, is seen as a "grail" for many collectors, thanks to its limited releases and frequent collaborations.

The hype surrounding each drop is often amplified by strategic leaks, celebrity sightings, and social media campaigns. This cycle of anticipation and scarcity has helped cement the Yeezy 700’s place in the world of hype culture, where sneakers are not just footwear, but assets and status symbols.

Societal Reflections: What the Yeezy 700 Reveals About Modern Pop Culture

The Yeezy 700’s journey from controversial debut to pop culture mainstay reflects larger societal trends. In an age of digital connectivity, trends move at lightning speed, and what’s popular is often dictated by influencers, memes, and viral moments. The Yeezy 700’s rapid ascent mirrors the democratization of fashion—where consumers are both audience and tastemakers.

It also highlights the growing intersectionality of music, art, and fashion. Kanye West, as both a musician and designer, embodies this convergence; his Yeezy 700 is not merely a product, but a cultural artifact that encapsulates a moment in time.

Moreover, the sneaker’s popularity underscores the power of storytelling in branding. Each new colorway or collaboration is accompanied by a narrative—whether it’s about sustainability, innovation, or nostalgia. This storytelling transforms the Yeezy 700 from a shoe into a conversation piece, a symbol of belonging in a community that spans the globe.

Conclusion

The Yeezy 700’s rise in pop culture is a testament to its innovative design, strategic marketing, and the magnetic influence of Kanye West and his celebrity peers. From its debut as a polarizing sneaker to its current status as a coveted cultural icon, the Yeezy 700 has redefined what it means to be a sneaker in the 21st century.

Its impact is felt not just in fashion, but across music, art, and even the way we think about consumer culture. As the sneaker continues to evolve, one thing is certain: the Yeezy 700 will remain a touchstone in pop culture, inspiring new generations of creators, collectors, and fans.

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