Investigating the Resale Value of the Yeezy 700

Investigating the Resale Value of the Yeezy 700

The Yeezy 700, a sneaker that has significantly shaped the landscape of the footwear industry, continues to captivate both sneaker enthusiasts and casual buyers alike. Since its introduction, the Yeezy brand, a collaboration between American rapper Kanye West and Adidas, has consistently released products that blend unique design with cutting-edge technology. Among these, the Yeezy 700 model stands out not only for its distinctive aesthetic but also for its intriguing resale dynamics. This article dives deep into what makes the Yeezy 700 a noteworthy player in the resale market, why its value fluctuates, and what potential buyers and sellers should consider.

The Yeezy 700: A Brief Overview

First launched in 2017, the Yeezy Boost 700 "Wave Runner" quickly made headlines for its unconventional look, which marked a departure from the minimalist design common in earlier Yeezy models. Featuring a chunky silhouette, a mesh base with suede overlays, and a full-length drop-in Boost midsole, the sneaker was initially met with mixed reactions. However, it soon gained a loyal following, proving to be a pivotal model in the "dad shoe" trend among sneakers.

Factors Influencing the Resale Value of Yeezy 700

Several factors contribute to the resale value of any sneaker, including the Yeezy 700. Understanding these can help both buyers and sellers make informed decisions.

1. Exclusivity and Availability: Limited releases and exclusive colorways typically drive up demand, as fewer people have the chance to purchase at retail prices. The Yeezy 700 has seen varying degrees of release sizes, with some colorways being far more limited than others.
2. Hype and Celebrity Influence: Kanye West's involvement and the overall hype surrounding new Yeezy releases can significantly impact demand. High-profile celebrities and influencers wearing these sneakers can also spike interest and, consequently, resale prices.
3. Aesthetic and Design Appeal: The unique design of the Yeezy 700, particularly its retro-futuristic look and substantial build, has garnered a dedicated fanbase. Models with highly sought-after color schemes or those that feature distinctive design elements often fetch higher prices on the resale market.
4. Market Trends: The sneaker resale market is influenced by trends just like the broader fashion industry. The popularity of bulky, comfortable shoes has helped maintain high resale prices for the Yeezy 700 series.

Analyzing Resale Value Trends

The resale value of Yeezy 700 models can vary widely. For instance, the original "Wave Runner" colorway has consistently maintained high resale values, often selling for double or triple its original retail price. This is due to its status as the inaugural model and its periodic re-releases, which keep it in the public eye.

In contrast, newer colorways or those released in larger quantities may not experience the same level of aftermarket demand. However, they still tend to sell above retail, showcasing the strong brand power of Yeezy. For example, while the "Mauve" or "Salt" colorways may not reach the heights of the "Wave Runner," they command respectable resale prices.

The Future of Yeezy 700 Resale Values

Predicting future resale values can be challenging but understanding market dynamics and staying informed about upcoming releases and fashion trends can provide valuable insights. The Yeezy brand continues to innovate, and as long as it does, there will likely be a market for its products.

Moreover, the introduction of new technologies or sustainability initiatives by Adidas and Yeezy could influence future designs and, by extension, their market performance. Collectors and resellers should keep an eye on such developments.

Tips for Buyers and Sellers

For Buyers:

• Do thorough research on market prices using platforms like StockX, GOAT, or eBay to understand the current resale climate.
• Be mindful of release dates and special drops to try and purchase at retail.
• Verify the authenticity of sneakers, as the high demand for Yeezys has led to an influx of counterfeits.

For Sellers:

• Timing is crucial; understand when demand is peaking, often around the initial release and restocks.
• Keep the sneakers in pristine condition, as even minor wear and tear can significantly reduce resale value.
• Utilize multiple platforms to reach the widest audience and achieve the best possible sale price.

Conclusion

The Yeezy 700 is not just a shoe but a significant part of modern sneaker culture. Its resale value is influenced by a myriad of factors from exclusivity and design to market trends and celebrity endorsements. Whether you're a seasoned reseller or a new buyer, understanding these elements can help you navigate the complex yet rewarding world of sneaker resale. As the market continues to evolve, staying informed and adaptable will be key to success in the fluctuating landscape of Yeezy resale values.